The Director of Edenred Romania, promoted as Regional Director for Central Europe
Edenred informs about the promotion of Vianney du Parc, previously the General Director of Edenred Romania, to the position of Regional Managing Director for Central Europe.
Vianney du Parc shall direct the operations of Edenred Group in Bulgaria, Czech Republic, Poland, Romania, Russia, Slovakia and Hungary.
Edenred Group is local and international leader in providing prepaid vouchers and cards for companies, in the area of extra-salary benefits, management of business expenses and public social programs. In Romania, the most well-known product of the company is Ticket Restaurant® meal voucher. Ticket Restaurant® meal vouchers and cards represent the most common extra-salary benefit in Romania, preferred by more than 35.000 companies for rewarding almost 1 million employees. Edenred also issues gift vouchers and cards, childcare vouchers, social vouchers, as well as prepaid cards for business expenses.
Vianney du Parc has a very solid experience in launching and developing digital solutions that facilitate the award of extra-salary benefits and the management of business expenses. Vianney took over the operations of the Romanian subsidiary in March 2015 and, under his direction, Edenred was the first issuer to launch electronic meal vouchers in Romania, in October 2015, under the Ticket Restaurant® brand.
In less than 1 year after launching Ticket Restaurant® cards, Edenred Romania has already issued more than 120.000 meal cards and has developed the widest network of partner retailers, strengthening its leading position on the market of electronic meal vouchers in Romania.
Moreover, Edenred Romania has also launched, under the direction of Vianney du Parc Spendeo – the first integrated solution for the management of business expenses, by which companies can eliminate the manual settlement processes and can improve control over such expenses made by employees. Thus, Edenred Romania expanded its field of activity outside the area of extra-salary benefits.
"Following our strategy of focusing on the development of innovating products on digital support, Edenred solutions currently transcend our traditional area, that of meal vouchers, becoming a catalyzer for the our partners’ efficiency in relation to their target audiences. My priority in the new regional role is that we become the reference point on the Central European markets, where there is significant growth potential for Edenred, both in the area of extra-salary benefits and in that of managing business expenses, two segments in which we are accelerating the transition towards digital solutions", states Vianney du Parc.
Vianney du Parc - biography
Vianney du Parc, 38 years old, has graduated from Léonard de Vinci Business School (EMLV) and has taken postgraduate studies in Finances, at IAE Dijon Management School. He has started his career as auditor at Deloitte. In 2005, he joined the Accor Group, where he held several positions within the financial departments. In 2010, Vianney du Parc joined Edenred Group, as Financial Controller for Central Europe and Scandinavia, later being appointed Managing Director of Edenred Poland in 2011 and taking over the management of the Group’s operations in Romania, Bulgaria and Hungary starting from 2015.
In July 2016, Vianney was appointed Regional Managing Director for Central Europe (Bulgaria, Czech Republic, Poland, Romania, Russia, Slovakia and Hungary).