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GROWTH MARKETING DIGITAL SPECIALIST

Maternity cover (fixed-term contract for 2 years)

Marketing

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Role Summary

The Growth Marketing Digital Specialist is responsible for lead generation through effective digital marketing strategies. This includes implementing and monitoring campaigns that promote the company’s products and services, developing online marketing strategies, managing digital campaign budgets, and collaborating with external agencies. The role utilizes analytics to assess campaign effectiveness, improve conversion rates, and build strong relationships with potential clients through various digital channels, contributing to the company's growth objectives.

Impact of the Role

  • Increases Revenue: Drives growth through client acquisition and retention, significantly contributing to Edenred's overall revenue.
  • Boosts Market Presence: Promotes key products and services, enhancing the company’s visibility and competitiveness in the market.
  • Strengthens Client Relationships: Builds and maintains strong relationships with clients, leading to higher satisfaction and loyalty, which are critical for long-term success.

Responsibilities:

  • Contribute to the development of the Lead Generation strategy with focus on achieving the company’s strategic and financial objective.
  • Plan and manage the marketing budget for lead generation campaigns and website maintenance, maximizing investment efficiency.
  • Coordinate with external agencies to implement marketing strategies and campaigns across search engines, SEO, GEO, social media, telemarketing, and email.
  • Support the development and implementation of new features for the company's websites and web/mobile applications.
  • Continuously monitor, analyze, and improve the performance of the website and online campaigns, focusing on conversion optimization.
  • Report online performance results and key indicators related to B2B lead generation campaigns to the marketing manager and the group.
  • Collaborate with digital and media agencies to create and implement creative directives and communication strategies aligned with company goals: landing pages, email marketing emails, ad copies, banners, videos and other necessary assets for campaigns
  • Manage website content via CMS, ensuring it is updated and meets business requirements and branding standards.
  • Actively seek out and implement new online communication channels and plans.
  • Perform any other tasks assigned by direct supervisors in accordance with company regulations.

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Knowledge and Skills:

  • Minimum 5-7 years of experience in digital marketing, particularly in B2B lead generation and online campaigns.
  • Strong understanding of digital marketing strategies, including SEO, SEM, social media marketing, and email marketing.
  • Proven ability to manage marketing budgets and maximize investment efficiency.
  • Proficiency in using analytics tools (e.g., Google Analytics) to monitor and optimize campaign performance.
  • Experience with content management systems (CMS) for managing website content.Nice to have: HTML basic knowledge. Si la CMS putem da exemple (Drupal, Wordpress, Hubspot, Adobe etc)
  • HubSpot Knowledge: Nice to have experience with HubSpot for inbound marketing and sales processes.
  • Salesforce Knowledge: Nice to have understanding of Salesforce for CRM and sales management.
  • Familiarity with working with external agencies and coordinating marketing efforts.
  • Excellent communication, presentation, and collaboration skills for effective teamwork.
  • Strong organizational skills and attention to detail for managing multiple projects simultaneously.
  • Languages required: Romanian & English

Personal characteristics:

  • Results-oriented with a focus on achieving strategic and financial objectives.
  • Adaptable and flexible to respond to market changes and evolving client needs.
  • Creative thinker with the ability to develop innovative marketing strategies.
  • Strong problem-solving skills to identify opportunities and address challenges.
  • Customer-centric approach, with a passion for understanding and meeting client needs.

 

 

Expected Start Date

ASAP

Other Details

  • Location: Bucharest
  • Specific working conditions: Full-time job. Monday to Friday. 

WHAT’S IN IT FOR YOU?

You’ll find Edenred provides an inspiring work environment supported by a various array of benefits. Our top picks are:

  • Outstanding colleagues and team support every step of the way
  • Comprehensive compensation package tailored to your skills, experience and impact
  • Hybrid work model – a flexible mix of office and remote work
  • Adaptable benefits package with Edenred cards and the Benefit by Edenred platform, with a monthly budget 2000 RON+
  • Learning and growing opportunities – trainings, online courses, internal mobility and more

HOW WE’LL GET TO KNOW EACH OTHER 

It’s important for us to provide a collaborative environment where we set the vibes for a successful collaboration. After the first screening interview where we both see if we are a match, we will have our first official interview via video-call led by our Talent Acquisition and Employer Branding Specialist. If that’s a success on both sides then we’ll schedule a series of interactions with Marketing, PR & CSR Director and the HR Transformation Director & General Manager Edenred Romania & Benefit. If all is good at this point, we’ll do a quick reference check from two sources you provide and then, you will be presented with the offer and be welcomed to the team.

JOIN US AND HELP SHAPE THE FUTURE OF EMPLOYEE BENEFITS!

“Enrich connections. For good” and be part of the solutions that enhance users’ well-being and purchasing power.

Think this role is right for you?

We’re excited to meet you – send us your CV at cariere@edenred.ro and let’s start the conversation!

PRIVACY NOTICE

Edenred Romania SRL will process your personal data for selecting and recruiting personnel for our openings. Please read our privacy policy for recruiting available on our website to better understand what data we are processing, the purpose for processing, legal ground, where we transfer your data and what rights you have: https://www.edenred.ro/en/privacy-policy

By applying to this role, you confirm that you have read and understood our privacy policy for recruiting.

At Edenred we embrace Diversity and aim to provide equal opportunities to all out applicants regardless of e.g. nationality, ethnicity, religion or ideology gender, sexual identity disability or age. You are therefore kindly requested to only include information in your documents which is relevant to the assessment of your application (e.g. curriculum vitae with relevant certificates/qualifications and/or references)

Only suitable candidates will be contacted. All applications will be treated with confidentiality.

 

 

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What is Edenred?

WHAT IS EDENRED?

Edenred is the leading digital platform for corporate services in the areas of benefits, professional mobility, and B2B payments.

Operating in 44 countries, it connects more than 60 million users to over 2 million partner merchants through more than 1 million client companies. 

Edenred offers solutions dedicated to employee engagement (meal vouchers, commuting, gift vouchers, wellness, rewards, and preferential offers to boost purchasing power), mobility (multi-energy solutions, including EV charging, fleet management services, maintenance, toll, and parking), and corporate payments (virtual cards). In addition to its own solutions, Edenred also distributes offers from more than 120 partners on its platform.

True to the Group's purpose, "Enrich connections. For good.", these solutions enhance users' well-being and purchasing power and simplify the lives of professional drivers while promoting access to healthier food, more environmentally friendly products, and more sustainable mobility. They improve the attractiveness and efficiency of businesses and vitalize the employment market and the local economy.

Edenred’s 12,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day.

In 2024, thanks to its global technology assets, the Group generated a business volume of nearly €45 billion, mainly through mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40, CAC 40 ESG, CAC Large 60, Euronext 100, Euronext Tech Leaders, FTSE4Good, DJSI Europe Index, DJSI World Index, and MSCI Europe.

Edenred’s 12,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient, and more responsible every day.

We are looking for new employees who will embrace the Edenred adventure with the same intensity and passion as we do. They will feel right at ease at Edenred because they like to push back the boundaries, try new things, constantly improve, win and grow.