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Growth & Engagement Marketing Manager

Marketing

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Role Summary

We are looking for a Growth & Engagement Marketing Manager to drive the adoption, engagement, and commercial performance of the Benefit Online platform. This role sits at the intersection of B2B and B2C marketing—ensuring that our corporate clients see strong value, while end users actively engage with and spend through the platform.

You will play a key role in transforming Benefit Online into a highly valued, frequently used employee benefit.Success in this role can be achieved with a passion for the customer and a focus on building lasting customer relationships.

Responsibilities:

Drive Platform Engagement & Usage

  • Design and execute strategies to increase active users, frequency of use, and spend per user
  • Identify friction points in the user journey and improve activation and retention
  • Develop initiatives that make the platform habit-forming and top-of-mind for employees

Campaigns & Lifecycle Marketing

  • Plan and execute multi-channel campaigns (email, in-app, push, partnerships)
  • Build and optimize lifecycle journeys (onboarding, activation, re-engagement, upsell)
  • Develop targeted campaigns for key moments (e.g., benefit allocation periods, seasonal peaks)

Customer & Market Insights

  • Analyze user behavior and segment audiences (by company, usage, preferences)
  • Translate data into actionable insights to improve engagement and spending
  • Continuously test and optimize campaigns (A/B testing, messaging, offers)

B2B2C Alignment

  • Collaborate with Sales, Product & Operations to support client retention and growth
  • Help position Benefit Online as a high-value benefit for employers
  • Support client onboarding with communication kits and engagement strategies

Product & Value Proposition

  • Work closely with Product teams to align marketing with platform features
  • Contribute to the value proposition and positioning of Benefit Online
  • Support go-to-market strategies for new features or partners

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Knowledge and Skills:

  • You have 5-7+ years experience in growth marketing, lifecycle marketing, or product marketing
  • Experience in B2B2C, digital platforms, fintech, HR tech, or e-commerce is a strong plus
  • Strong understanding of user engagement and retention mechanics
  • Hands-on experience with:
  • CRM & marketing automation tools (e.g., HubSpot, Salesforce)
  • Campaign management and performance tracking
  • Analytical mindset with ability to translate data into action
  • Strong collaboration skills across marketing, product, and commercial teams
  • Proficiency in English 

Key attributes of the Growth & Engagement Marketing Manager  include:

  • Passion for the Customer: Building relationships and delighting customers is what you live for. You go above and beyond to turn customers into raving fans.
  • Strategic Thinker: You see the big picture and are focused on measuring ROI through all customer marketing programs, in addition to increasing referrals, cross-sell/upsell opportunities, retention, and loyalty.
  • Creative: Engage and motivate advocates with out-of-the-box thinking and innovative programs.
  • Advocate: Act as the voice of the customer and collaborate cross-functionally to improve the customer experience.

Nice to Have

  • Experience working with benefits platforms, HR solutions, or employee engagement tools
  • Familiarity with in-app communication tools and user journey optimization
  • Experience launching or scaling digital products

Expected Start Date

ASAP

Other Details

  • Location: Bucharest
  • Specific working conditions: Full-time job. Monday to Friday. 

WHAT’S IN IT FOR YOU?

You’ll find Edenred provides an inspiring work environment supported by a various array of benefits. Our top picks are:

  • Outstanding colleagues and team support every step of the way
  • Comprehensive compensation package tailored to your skills, experience and impact
  • Hybrid work model – a flexible mix of office and remote work
  • Adaptable benefits package with Edenred cards and the Benefit by Edenred platform, with a monthly budget 2000 RON+
  • Learning and growing opportunities – trainings, online courses, internal mobility and more

HOW WE’LL GET TO KNOW EACH OTHER 

It’s important for us to provide a collaborative environment where we set the vibes for a successful collaboration. After the first screening interview where we both see if we are a match, we will have our first official interview via video-call led by our Talent Acquisition and Employer Branding Specialist. If that’s a success on both sides then we’ll schedule a series of interactions with Marketing, PR & CSR Director and the General Manager Edenred Romania & Benefit. If all is good at this point, we’ll do a quick reference check from two sources you provide and then, you will be presented with the offer and be welcomed to the team.

JOIN US AND HELP SHAPE THE FUTURE OF EMPLOYEE BENEFITS!

“Enrich connections. For good” and be part of the solutions that enhance users’ well-being and purchasing power.

Think this role is right for you?

We’re excited to meet you – send us your CV at cariere@edenred.ro and let’s start the conversation!

PRIVACY NOTICE

Edenred Romania SRL will process your personal data for selecting and recruiting personnel for our openings. Please read our privacy policy for recruiting available on our website to better understand what data we are processing, the purpose for processing, legal ground, where we transfer your data and what rights you have: https://www.edenred.ro/en/privacy-policy

By applying to this role, you confirm that you have read and understood our privacy policy for recruiting.

At Edenred we embrace Diversity and aim to provide equal opportunities to all out applicants regardless of e.g. nationality, ethnicity, religion or ideology gender, sexual identity disability or age. You are therefore kindly requested to only include information in your documents which is relevant to the assessment of your application (e.g. curriculum vitae with relevant certificates/qualifications and/or references)

Only suitable candidates will be contacted. All applications will be treated with confidentiality.

 

 

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What is Edenred?

Edenred is the leading digital platform for corporate services in the areas of benefits, professional mobility, and B2B payments.

Operating in 44 countries, it connects more than 60 million users to over 2 million partner merchants through more than 1 million client companies. 

Edenred offers solutions dedicated to employee engagement (meal vouchers, commuting, gift vouchers, wellness, rewards, and preferential offers to boost purchasing power), mobility (multi-energy solutions, including EV charging, fleet management services, maintenance, toll, and parking), and corporate payments (virtual cards). In addition to its own solutions, Edenred also distributes offers from more than 120 partners on its platform.

True to the Group's purpose, "Enrich connections. For good.", these solutions enhance users' well-being and purchasing power and simplify the lives of professional drivers while promoting access to healthier food, more environmentally friendly products, and more sustainable mobility. They improve the attractiveness and efficiency of businesses and vitalize the employment market and the local economy.

In 2024, thanks to its global technology assets, the Group generated a business volume of nearly €45 billion, mainly through mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40, CAC 40 ESG, CAC Large 60, Euronext 100, Euronext Tech Leaders, FTSE4Good, DJSI Europe Index, DJSI World Index, and MSCI Europe.

Edenred’s 12,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient, and more responsible every day.

We are looking for new employees who will embrace the Edenred adventure with the same intensity and passion as we do. They will feel right at ease at Edenred because they like to push back the boundaries, try new things, constantly improve, win and grow.