The new Deputy General Director of Edenred Romania: DANA SÎNTEJUDEAN | Edenred Skip to main content

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The new Deputy General Director of Edenred Romania: DANA SÎNTEJUDEAN

Fostul Director General al Edenred România=


The former General Director of Edenred Romania, Vianney du Parc, has recently been appointed Regional Managing Director for Central Europe, directing, from Bucharest, the Group’s operations in Bulgaria, Czech Republic, Poland, Romania, Russia, Slovakia and Hungary.

Edenred Group is an international and local leader in providing prepaid vouchers and cards for companies, in the area of extra-salary benefits, business expense management, and public social programs. Operating in 42 countries, the Group has an annual turnover of 18.3 billion euro, counting 6300 employees, 660 000 client companies and institutions, 1.4 million affiliated retailers and 41 million beneficiaries.

In Romania, Edenred counts over 35.000 client companies and 1 million users for Ticket Restaurant® meal vouchers and cards, gift vouchers and cards, childcare vouchers, social vouchers, as well as prepaid cards for business expenses. Prepaid vouchers and cards issued by Edenred Romania can be used in the widest network of retailers and affiliated stores, counting approximately 65.000 trading points all across the country.

Dana Sîntejudean joined Edenred Romania in 2003, in the Cluj sales team, later holding various management positions in the company’s marketing department. In 2013, Dana Sîntejudean has taken over the position of Public Affairs Director, and in 2014 has taken over the management of the marketing department of Edenred Romania.

"My priority in the new role is to continue the digitization within the market of benefits vouchers in Romania, thus helping client companies and organizations to perform in relation with their employees, audience and consumers. We wish to consolidate our leadership position, both in the area of extra-salary benefits, and in that of business expenses management, two segments in which we are accelerating the transition towards digital solutions", says Dana Sîntejudean.

Dana Sîntejudean, 38 years old, has graduated from Babes-Bolyai University in Cluj-Napoca, holding a Bachelor’s degree in Anthropology. She has completed her studies with a Master’s Degree in Strategic Management and Business Communication at the “David Ogilvy” Faculty of Communication and Public Relations within the National School of Political and Administrative Studies, later also obtaining a Professional Certificate in Management at Codecs Open University.

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