1 out of 2 companies will offer their employees Edenred Gift cards, this year, for Christmas
After a year full of uncertainties, this Christmas will be no surprises for employees of almost half of the companies that offer benefits from the Edenred ecosystem. For the winter holidays, employees will receive Edenred Gift cards, so they can choose the gifts they want.
"In a demanding time for Romanians, we set out to encourage as many employers as possible to offer their employees the opportunity to choose their own gift this Christmas through the solutions that companies in the Edenred benefits ecosystem can access. In order to maintain the highest possible efficiency, companies must take into account the current lifestyle of employees and offer them the right solutions for their lifestyle adapted to the new normality", says Dana Sîntejudean, Managing Director of Edenred Romania.
The pandemic has imposed rapid changes in the way we live and work, which will persist even after the virus becomes medically manageable. In the last 10 months of the year, the massive increase in the number of employees working from home and digitalization have led to an advance in fringe benefits that facilitate online purchases, such as vouchers and gift cards. During this period, marked by travel and socialization restrictions, Romanian employees chose to access more online platforms and stores, from food units, to IT&C and gadget retailers, to home & deco and beauty shops, where they could pay with vouchers and gift cards.
And in the last month of the year, gift cards will also be the most desired benefits, according to an analysis of the flexible benefits platform BenefitOnline.ro, an Edenred company.
To support companies and their employees, Edenred is running a Christmas campaign during this period. Gift cards issued by Edenred can be used in the most varied network of partner retailers with a national presence, covering all types of products and services, and can also be used for mobile and online payments at stores that accept this payment method. Employees who receive Edenred Gift Cards can make secure mobile payments through Edenred Pay apps (dedicated to Android users) and through Apple Pay (using iOS devices).
For employers, Edenred Gift Cards represent deductible benefits up to 5% of the value of staff salary expenses. The maximum non-taxable value and which is not subject to mandatory contributions is currently 150 lei per event. For values exceeding 150 lei, the income tax of 10% and the obligatory social contributions will be applied.